The Process.
Cumulative brings experience and a wealth of specialised knowledge. The full cycle , four phase, process is designed to be as efficient, cost effective and as easy as possible, allowing clients to focus on running their business.
Partnering with visionary founders, established operators, and ambitious developers in the hospitality and retail sectors to build unforgettable brands and spaces.
Phase I: Customer Research
Cumulative partners with the client to deeply understand their business, brand, and, most importantly, their vision for the future. We begin with a comprehensive discovery pack and research, focusing acutely on the customer, to establish a clear strategic foundation. This ensures the final design is perfectly positioned to captivate the target market.
Phase II: Strategy Development
Based on market research, Cumulative dives deep into the innovations and inspirations shaping the client's industry. We define a core strategy where every element has a connected purpose. The resulting creative choices are layered with a clear intention to significantly enhance the customer experience, ultimately delivering increased footfall, retention, and overall revenue for the client.
Phase III: Brand Design
Integrating the brief, research, and strategy, Cumulative brings the brand to life, including the interior design of the space itself. We refine this entire design, from brand elements to the physical environment. This collaborative journey builds upon initial layers to create a cohesive and robust brand experience that is both inspiring and highly functional, ensuring the complete vision is delivered for the client's business.
Phase IV: Interior Design
This final stage is where Cumulative makes the design a reality for the client. We expertly manage all aspects of execution, including interior design administration, tendering, and contractor coordination. This comprehensive oversight ensures a seamless, high-quality transition from concept to physical space, with the project delivered to industry best standards and guaranteed to drive the client's commercial outcomes.